Do you know where your data is going?
Data Dye™ is SourceRE’s proprietary forensic tracking system. Built into every database integration, it monitors the web continuously and logs every unauthorized use in real time, giving you the visibility and control you need to protect your data.
For The MLSWhat’s Data Dye™?
Most Data Violations Go Undetected.
Every day, MLS listing data is accessed, redistributed, and displayed by vendors operating outside the terms of their licensing agreements. This activity lives in the grey market; technically invisible, largely untracked, and eroding the value and control MLSs have over their most important asset with every day that goes by. Without enforcement, a licensing agreement is simply a suggestion. MLSs have accepted this limitation for years. Until now.
Learn MoreForensic-Grade Data Protection. Built in from Day One.
Data Dye™ embeds invisible identifiers directly into active vendor feeds. These identifiers cannot be stripped by ad blockers, privacy tools, or processing tools. If a dyed listing identifier appears somewhere outside of its authorized distribution, Data Dye™ detects it, identifies the originating feed, and logs the incident automatically. The result is a permanent, traceable connection between every dyed listing and the vendor feed it came from. SourceRE provides the forensic intelligence. The MLS retains full authority to act on it.
Everything Your Team Needs to Act.
Every violation comes with a complete package: originating feed, listing ID, unauthorized URL, displaying domain, and a screenshot. Your legal and compliance team receives everything they need to act with confidence. If a violation recurs, the system updates the record and logs each new detection automatically. You will know whether an incident was isolated or ongoing, and have the full documentation trail to prove it either way.
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You deserve full visibility.
Data Dye™ is already protecting data for MLS organizations across the country. If you want to see what it looks like or learn how SourceRE can fit into your existing infrastructure, our team is ready to walk you through it.
Contact Our Team